Being a developer is not the only characteristic that defines your target audience. They may also be a gamer buying their games on Steam. Or they are a web developer who gets icons and fonts for their web projects from Font Awesome. In this blog post, I help you understand your target audience´s main interests and characteristics, and spot patterns in their online behavior.
To define your target audience, figure out their jobs, hobbies, tech stack, tools they use, and things they need to do their job better, quicker, and with less effort. Use data from industry tech reports like the Stack Overflow Developer survey, the State of JavaScript, the State of Postgres, the Octoverse report, and more. Gather insights from your CRM, and feedback from your sales team about your best and happiest customers.
Understanding how your audience spends time online is key. Look for newsletters, YouTube channels, podcasts, Slack groups, subreddits, influencers, Facebook groups, and other social media platforms where your audience hangs out, asks questions, learns, gets inspired, and connects with other devs.
Write down the channels you and your competitors use to connect with your audience. Tools like Similarweb or SEMrush help compare competitor channels and traffic to see what is working for them. Use these insights to spot gaps and opportunities to improve. Think of it as studying your competitor´s playbook and looking for areas you can improve and tailor to your brand.
Get help from AI to figure out the competitors’ channels for you with this prompt:
“What marketing channels does [NAME OF THE COMPETITOR] use to publish and promote content? Add the name of the channel and its URL.“
Now that you know where your audience hangs out online, pick a handful of platforms and start sharing your content there and engaging with your audience.
Need help with your content distribution strategy? Please get in touch!