Services
Content distribution services
for developer-tool companies.
I’ve spent a decade promoting content to developer audiences. I know which channels actually work, which newsletters are worth sponsoring, and how to make your existing content reach far more of the right people.
Newsletter & publication placements
Your content · In inboxes developers trust
Developer newsletters are among the most effective marketing channels that exist, and almost nobody outside developer marketing knows how to use them. I’ve built the relationships. I handle publisher selection, copy, and campaign management end to end.
Content syndication
Reach more developers · No new content needed
Syndication gives every article a second life. I republish and adapt your content on the platforms where developers already gather, handling reformatting, canonical tags, and community tone so your SEO stays protected and your reach multiplies.
Social & community promotion
Authentic · Platform-native · No marketing speak
Developers spot promotional content immediately and scroll past it. I create platform-native posts for LinkedIn, Twitter/X, and Reddit that don’t sound like marketing.
Search visibility
Google · AI answers · Zero-click visibility
Search is no longer just Google. Developers now find tools through AI assistants, and those assistants pull from content they trust. I help you show up in traditional search results and in AI-generated answers. That includes optimising for zero-click visibility, where your brand gets mentioned and recognised even when nobody clicks through to your site.
Packages
The Audit
€1,000 + VAT
A focused audit with a clear channel-by-channel distribution plan you can act on immediately.
Learn more →The Full Works
€4,000 + VAT
Strategy, execution, and reporting. Everything needed to turn your content into a distribution engine.
Learn more →From the blog
Not sure where to start?
Read my thinking first.
Practical advice on content distribution, LLM visibility, and what’s actually working in developer marketing right now.