Content distribution · Developer tools
Get your content
in front of developers.
I help developer-tool companies distribute, syndicate, and promote their content in the channels developers actually use, so every piece works harder and reaches further.
Why distribution matters
Good content without distribution
is just a blog post.
Most developer-tool companies invest heavily in creating content and almost nothing in getting it seen. The result is great articles that spike on publish day and disappear by Thursday.
Distribution is what turns content into a repeatable source of awareness, inbound traffic, and signups. It is not a nice-to-have. It is the difference between content that works and content that sits.
You are publishing. They are not reading.
Without a distribution plan, every article you publish is a one-day event.
Your competitors show up in AI answers. You don’t.
When a developer asks ChatGPT for a recommendation, your name should come up.
Nobody on your team owns distribution.
Writing content already stretches the team. Promoting it systematically never gets done.
What I do
Distribution done properly.
I take your existing content and put it where developers go to learn, compare tools, and make decisions.
How it works
Clear. Repeatable. Measurable.
Step 01
Audit & channel map
We identify where your audience spends time and which of your existing content is worth promoting first.
Step 02
Distribution plan
A channel-by-channel plan with timelines, formats, and KPIs. No guessing, no vanity metrics.
Step 03
Execute & report
I run the distribution and report on what is driving traffic, signups, and brand mentions — not impressions.
Who I am
10+ years
in developer marketing.
I’m Lucie. I spent six years at Microsoft in developer relations, then joined Timescale as part of their developer marketing team. I’ve built content strategies and promoted content to developer audiences across every channel that matters.
Now I work directly with dev-tool companies to make their content go further.
About me →Read my latest thinking
on developer content.
Practical advice on content distribution, LLM visibility, and what is actually working in developer marketing right now.
Read the blog →Ready to distribute
like you mean it?
30 minutes, free. We will look at what you have and map exactly where it should be going.
Book a free consultation →